Family brand AOL were losing out on the net savvy young to the free brands like Freeserve. Netscape, a well known name in the browser field, was a successful brand creation in the ISP field to defend this threat, and keep these consumers within the AOL umbrella. Lots of crazy gimmicks base on this idea were used in other media.
24-7ideas.com - Netscape - Sausages - YouTube | |
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Science & Technology | Upload TimePublished on 10 Oct 2010 |
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