This stunt propelled Direct Line into a dominant position in the buildings insurance market from nowhere. A stunt that led to a series of commercials like this one, plus mailshots, a pr campaign, etc etc. The Red Phone marches in and conquers another market.
24-7ideas.com - Direct Line - Rooftop Protest - YouTube |
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| How-to & Style | Upload TimePublished on 10 Oct 2010 |
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