This campaign for Decathlon was the first work in a new brief designed to both support the sale, and strengthen the brand. Store traffic during the sale showed a considerable increase while the spots were running, and the campaign has proved popular with both customers and staff. The ads were produced by my radio production partner, Sauce.
24-7ideas.com - Decathlon - YouTube |
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| Sports | Upload TimePublished on 10 Oct 2010 |
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