At this stage in the insurance market cycle, millions of people had called Direct Line, but hadn't found a cheaper quote, and were not calling them in subsequent years. This campaign got these people out of their inertia to try Direct Line again.
24-7ideas.com - Direct Line - Decisions - YouTube | |
3 Likes | 3 Dislikes |
4,748 views views | 68 followers |
Cars & Vehicles | Upload TimePublished on 10 Oct 2010 |
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