Classic execution of a classic brand positioning. Well, probably. This campaign is proof that it is nearly always better to adapt an existing brand property to keep up with the market, than to keep coming up with new ones. Always assuming you have a good brand property to start with, of course.
24-7ideas.com - Carlsberg Crossword - YouTube |
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| How-to & Style | Upload TimePublished on 10 Oct 2010 |
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